In Defense of Advertising

In Defense of Advertising by Jerry Kirkpatrick

1 Comment / Business Ethics, Economics, Objectivism, Philosophy /

In the following video interview, I speak with Professor Jerry Kirkpatrick, author of In Defense of Advertising, about the value of advertising, the common criticisms of it, and his responses to them. Dr. Kirkpatrick is Professor of International Business and Marketing at California State Polytechnic University, Pomona. Part I: Part II: This video interview is […]

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Worth Reading for April 2007

Philosophy /

4/28 John Stossel proposes: consistently undersell capitalism. And marketing professor Jerry Kirkpatrick, author of debunks subliminal advertising. 4/27 Beautiful photographs of Cultural and religious control-freaks and controlling yet more “inappropriate” sexual expression. And of course this is entrepreneurial transformation of American business. Key quotation: “since 1980, more than 5 million jobs have disappeared from Fortune

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