Stephen Hicks, Ph.D. » Objectivism

Gail Wynand’s power strategy (Part 1)

Like Peter Keating, Gail Wynand pursues a use-and-be-used career strategy. Wynand uses strong-arm tactics when necessary in building up his newspaper’s market; he manipulates his employees with money to break their integrity; he fires those like Dominique who refuse to bend; and he lets the lowest-common-denominator of public taste dictate the content of the newspaper he works so hard to build up. Like Keating, he acquires plenty of money and a position at the top of his profession’s social hierarchy.

fountainhead-centennial-100x148 So why is Wynand not just another Keating-type character? Why isn’t he literarily redundant to the development of the theme of The Fountainhead? Because Rand develops Wynand as more consciously aware of the strategy he is pursuing and of the risks it poses to his soul; consequently, Rand also develops Wynand as pursuing deliberate strategies to insulate himself from those risks.

Keating semi-consciously manipulates and meanders through life and ends up a selfless wreck of a man. Wynand consciously sees that risk but believes that he can achieve his goals in a corrupt world—and keep his soul intact enough to enjoy them—if :

1. He gets the right kind of power over other people.
2. He keeps a rigid separation of his work life and his personal life.

On the right kind of social power. Keating’s social power is based on schmoozing and lying. Wynand’s social power is based on money. Wynand makes a judgment here: a life of lying and schmoozing one’s way to the top is to commit to fakery and to losing one’s personal sense of what’s real and what’s illusory. By contrast, money as Wynand uses it is more honest. Wynand doesn’t fake; he is upfront when tempting employees with money to break their integrity, for example, or when trading the Stoneridge commission for Dominique. Keating will kiss you on the cheek, so to speak, while stabbing you in the back. Wynand will look you in the eye and straight-up make you an outrageous bribe.

On separating the public and the personal. Keating never figures out how to define his own personal values and draw his lines and so ends up letting himself be manipulated in his core values. Wynand defines his own personal values and ruthlessly resists all incursions upon them. He cultivates his own tastes in art, builds up his own collection of masterpieces, and keeps his art gallery off limits to the grubby masses. He spends significant time on his yacht, wandering the world at will, and again cultivating an oasis of meaningful privacy against a sordid world.

Wynand is thus a compromise character: In dealing with the external social world, he plays brilliantly the mutually-corrupting power-struggle game; but in his internal private life, he is committed to independence and integrity.

He is like Keating when at The Banner but like Roark when in his art gallery or on his yacht.

He is Roarkian in his ability to visual the end: doing things his own way according to his own highest independent standards. But he is Keating-esque in his judgment of the means necessary to achieve his ends: corrupting others and selling oneself in a base world to get power.

The next question: Does Wynand’s strategy work?

Posted 2 weeks, 5 days ago at 5:01 pm.
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The increasing(ly clear) relevance of Ayn Rand

atlass-100x171 “Read the news today? It’s like ‘Atlas Shrugged’ is happening in real life,” as this Facebook group points out.

Many intelligent observers have noted the connection, which has led to sharply increased sales of Atlas and prominent coverage of Atlas’s themes in Business Week, Forbes, the New York Times, the Economist, The Wall Street Journal, and other major publications. And from across the pond comes this British magazine’s tribute and commentary on Ayn Rand’s significance. (Thanks to Bob H. for the link.)

Amity Shlaes’s recent piece in Bloomberg is well worth reading: Atlas Is Shrugging With a Growing Load. Shlaes is the author of a recent history of the Great Depression and so is well positioned to offer commentary on our times. A pair of key quotations from Shlaes’s piece:

On punitive taxation: “In 1986, a year when Atlas Shrugged sold between 60,000 and 80,000 copies, the top 1 percent of earners paid 26 percent of the income tax. By 2000, that 1 percent was paying 37 percent, and Atlas Shrugged sales were at 120,000. By 2006, the top 1 percent carried 40 percent of the burden.”

On government fiat money and deficit financing, quoting Rand: “Paper is a mortgage on wealth that does not exist, backed by a gun aimed at those who are expected to produce it. Paper is a check drawn by legal looters upon an account which is not theirs: upon the virtue of the victims. Watch for the day when it bounces, marked, ‘Account overdrawn.’”

Today’s events are a consequence of political, economic, and, more importantly, philosophical principles adopted by the most influential thinkers and doers of the last several generations. The antidote, accordingly, requires that this and the next generation’s most influential thinkers and doers change their philosophical course.

For follow-up material on Rand’s philosophical analysis of the roots of the crisis and the antidote, I recommend the following.

rand_50x66 For general readers, here is my introductory overview of Ayn Rand’s biography and ethics at the Internet Encyclopedia of Philosophy.

For all readers, here are two recent anthologies of essays on Atlas Shrugged, one edited by Professor Edward Younkins and the other edited by Professor Robert Mayhew.

For a technical, book-length discussion of Rand’s ethical theory, here is Tara Smith’s Ayn Rand’s Normative Ethics. For further discussion of Professor Smith’s book, here is my review [pdf], published in Philosophy in Review, and Carrie Ann Biondi’s extended review [pdf], published in the most recent issue of Reason Papers.

allisonjohn-150x100 For a philosophically-informed analysis of the crisis by a top-level financial professional, I recommend John Allison’s analysis. Allison is Chairman of BB&T and one of the great businessmen of our generation. Evidence: BB&T is one of the major banks that is still very healthy. Like Todd Zywicki, I recently heard Allison speak on the origins of the financial crisis and how BB&T avoided being sucked into the mess, and I recommend his analysis highly.

ufm-atlas-100x110 As we are suffering through yet another hard experiential lesson about collectivism and enforced altruism, let’s resolve to learn the lesson clearly and in principle so that the next generation will see more encouraging signs like these.