In Defense of Advertising by Jerry Kirkpatrick

In the following video interview, I speak with Professor Jerry Kirkpatrick, author of In Defense of Advertising, about the value of advertising, the common criticisms of it, and his responses to them. Dr. Kirkpatrick is Professor of International Business and Marketing at California State Polytechnic University, Pomona.

Part I:

Part II:

This video interview is also available at the CEE site. More of my interviews with CEE’s guest speakers are available here.

One thought on “In Defense of Advertising by Jerry Kirkpatrick

  • March 10, 2012 at 7:36 pm
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