In Defense of Advertising by Jerry Kirkpatrick

In the following video interview, I speak with Professor Jerry Kirkpatrick, author of In Defense of Advertising, about the value of advertising, the common criticisms of it, and his responses to them. Dr. Kirkpatrick is Professor of International Business and Marketing at California State Polytechnic University, Pomona.

Part I:

Part II:

This video interview is also available at the CEE site. More of my interviews with CEE’s guest speakers are available here.

One thought on “In Defense of Advertising by Jerry Kirkpatrick

  • March 10, 2012 at 7:36 pm

    Almost all of the essential things on the planet are already accomplished by people who have maintained on trying when there was no hope whatsoever.
    If you have any situation that a male are capable of doing well, I believe that permit him to do it. Give him the opportunity.

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